About
I work where data meets the people who sell, market and decide.
I’m Cody, a technology and data leader in Calgary. I’ve spent 10+ years in pro sports, fintech, SaaS and city government. I’ve built and led analytics, marketing operations and product teams.
The common thread is turning data into decisions a business can act on. At StellarAlgo, that meant same-day data for sports clients and our first AI products. At Neo Financial, it meant attribution and customer value models that guided the marketing budget. At the Canucks, it meant a BI team built from zero, and the analysis behind two strong revenue seasons.
I started on the business side, and I’ve never left it. I worked in municipal finance at the City of Surrey. I sold memberships at the Canucks, managing a book of 800+ member accounts. At Neo, I ran marketing operations: the analysts, the martech stack, its budget and the vendor contracts. My degree is in marketing. So I judge data work by what it changes for the people selling, marketing and running the business.
I still build. Signl List and Valve come out of Frontier Platforms, and the Lab is on this site. I’m open to employment and contract opportunities.
Outside work, I volunteered with the Canucks Autism Network for five years. I also volunteered with the Vancouver Whitecaps for several years, helping with event-day activations, programs and accreditation. These days you’ll find me golfing, playing basketball, out for a walk or getting coffee.
What I bring
- Sales and revenue
- Membership sales · Pricing and forecasting · Salesforce · HubSpot
- Marketing
- Attribution · CAC and LTV · Paid media measurement · Martech budgets · Reverse ETL
- Operations and finance
- Vendor negotiation · Contracts and renewals · Project management (PMP) · Municipal finance
- Product
- Product launches · Cross-team pods · AI products · Data products
- Data and engineering
- SQL · dbt · Snowflake · Databricks · Python · Airflow · XGBoost
Experience
The detail is on LinkedIn and in my resume.
StellarAlgo
Fan data platform for pro sports and entertainment
- Director, Product
- Director, Product Innovation & Analytics
Neo Financial
Digital banking, credit and rewards
- Director, Marketing Operations & Analytics
Canucks Sports & Entertainment
Canucks (NHL), Abbotsford Canucks (AHL), Warriors (NLL), Rogers Arena
- Manager, Business Intelligence
- Business Analyst, Business Intelligence
- Account Executive, Membership Experience
City of Surrey
Municipal government serving 700,000+ residents
- Presiding Election Official (part-time)
- Accountant, Parks, Recreation & Culture
- Finance Clerk, Property & Payment Services
Education
- BBA, Marketing concentration, Dean’s Honour Roll · Simon Fraser University
- Professional Certificate, Data Science & Machine Learning (Exceptional) · MIT
Certifications
- Certified in Cybersecurity (CC) · ISC2
- Certified Cloud Practitioner · AWS
- dbt Fundamentals · dbt Labs
- PMP · Project Management Institute